DESIGN
BRAND BOOK
- 150+ projects
- from 1 day
- ready to use
Logo, palette, type and the rules for using them — from paperwork and social posts to a shop sign. So a new contractor or hire can produce something in your style without you in the room.
WHO IS IT FOR?
Three situations where the style has to be written down, not remembered
- .01
THERE IS NO STYLE, THERE IS A LOGO
The logo was drawn at some point, and after that everyone does as best they can: their own colours in a deck, a different typeface on a banner, a third version on the shop sign. It costs most over time: the company spends years buying recognition, and every piece of it looks as though a different firm had made it.
- .02
EVERY CONTRACTOR ASKS THE SAME QUESTIONS
Which typeface, which shade, where the logo goes, how much clear space. Every question is answered by the person who remembers — and answered from memory, which means slightly differently each time. Rules written down once remove that traffic entirely: a contractor gets the file and does the job without you.
- .03
THE COMPANY MOVED ON, THE STYLE DID NOT
The product grew, the audience is different, the prices are higher — and the identity still belongs to the business the company was at the start. This is not about taste but about fit: the gap between what you sell and how it looks is read by a client long before any of your arguments.
WHAT'S INCLUDED
We do not build below this line
- - A review of the company and the market.01
- - The logo and its variants.02
- - Palette and typefaces.03
- - Rules for using it.04
- - Business stationery.05
- - Templates for social media.06
- - Source files in every format.07
- - The brand book document.08
- THIS IS THE FLOOR, NOT A PACKAGE
Everything listed ships in every project — even the simplest and cheapest one. There are no stripped-down versions.
- THE RULES MATTER MORE THAN THE PICTURES
A beautiful logo with no rules for using it lives in five different versions within six months. We write down what may and may not be done — which is the whole reason a brand book exists.
- THE STYLE IS BUILT FOR WHERE IT GOES
A logo that looks good on a screen may not work on a shop sign, on packaging, or in a single colour. Where it will be used is established before anything gets drawn.
WHAT'S INSIDE
EVERY PROJECT LOOKS LIKE ITSELF
We do not take ready-made assemblies and we do not bend a business to fit somebody else’s grid. The design is built for the job from scratch: its own composition, its own typography, its own rhythm, its own motion. Which is why no two of our projects look alike — open the portfolio and compare them yourself. With studios that work from templates every project is recognisable from the first screen, and the client notices that too.
DESIGN THAT SURVIVES DEVELOPMENT
A beautiful mockup and a working site are not the same thing, and the difference surfaces during the build: what happens on hover, what on an error, what if there is three times more text, what on a tablet. We write the code ourselves — so we know where a mockup falls apart, and we describe it before a developer has to ask. Whether we build it or your team does, the result will match the picture rather than approximate it.
A SYSTEM, NOT A PILE OF PICTURES
Grid, typography, colour, states, components — built once and reused. A new page is then assembled from parts that already exist rather than drawn again: that is what separates a project you can keep developing from one you will be rebuilding in six months. Plus everything that usually gets forgotten: empty screens, loading, errors, long text, and how all of it looks on the smallest phone there is.
BEAUTIFUL AND FAST IS ONE JOB, NOT TWO
Heavy animation, 3D, a scroll-driven sequence — all easy to draw and hard to keep light. It is usually paid for in speed: the site impresses in a demo and takes four seconds to load for the client. We design the effect and its implementation together — what the browser has to compute, what loads later, what switches off on a weak device. A heavy scene and a slow site are not the same thing, and the second is not compulsory.
CATEGORIES
Three levels of scope. Yours is the one you recognise yourself in
THE LOGO AND THE BASICS
WHEN IS THIS YOUR CASE?
The company needs a logo and a minimum set of rules so that everything else comes out consistent. The whole base build: a review of the company and the market, the logo and its variants, palette and typefaces, rules for using it, business stationery, templates for social media, source files in every format, the brand book document. Nothing stripped out — just without the extras you do not need yet.
A FULL IDENTITY
WHEN IS THIS YOUR CASE?
The style gets used in dozens of places and every one of them has to be described: print and outdoor advertising, packaging, vehicles, staff uniform, interiors, decks and documents. An extended system — graphic elements, patterns, illustration, rules for photography, how the style behaves in different environments, a template for every application.
A BRAND PLATFORM
WHEN IS THIS YOUR CASE?
It is not only the visuals: positioning, the character of the brand, the tone it speaks in, the names of products and ranges. The work starts with research into the market and the competition, then the brand platform, a visual system built for it, application across digital and offline, and rules for several brands or sub-brands inside one structure.
FAQ
Answers to the most popular questions
From $250 for a logo with the basic rules to $750 and up for a brand platform with positioning. The figure depends on how many applications there are, how far the work is taken, and whether it has to deal with meaning rather than visuals alone.
The logo and the basics take 1–3 days. A full identity, 3–7 days. A brand platform, from 7 days. Most of the time goes into choosing the direction; after that the work moves faster.
A logo is one element. A brand book is the rules it lives by: where to place it, on what background, what typeface goes next to it, what must not be done. Without the rules, six months later the company has five versions of the logo and three shades of its brand colour, and everyone is certain theirs is the right one.
Usually two or three directions, each with an idea of its own — not ten near-identical options to pick from. The chosen one is then developed. Showing a lot of options is a bad deal for us too: it hands you the decision at the moment when there is still nothing to base it on.
The logo in every format — vector sources, raster versions, versions for light and dark backgrounds, monochrome. The typefaces or links to them, the palette in both screen and print values. The brand book as a PDF and the source layouts. All of it handed over to you along with the rights.
Yes, and we allow for it while designing — we check that the mark does not obviously repeat one that already exists. The registration itself is done by trademark attorneys: that is a separate legal procedure and not something we are part of. We hand over every file needed for the filing.
Yes, if the logo is technically usable: there is a vector source, and it reads at a small size and in one colour. If not, we will suggest reworking it rather than starting again. Replacing the logo of a company with history is a decision in its own right and should be taken deliberately.
You do. The files, the rights and every asset are handed over with the project. Any designer can carry on with them.